Background

Our team of three collaborated to redesign the company's website, with the goal of enhancing marketing efforts, improving credibility, and providing updated product information. I took on a dual role as both designer and developer, working with WordPress, the Divi plugin, and custom HTML/CSS. This integrated approach allowed us to align design decisions with technical implementation. The previous website's outdated and unprofessional appearance undermined user trust and made it difficult to navigate product information.

Challenge

The existing website had an outdated and unpolished appearance, which undermined the company's credibility and made it difficult for users to find accurate, updated product information. Additionally, the site lacked a cohesive visual identity and had usability issues that hindered user engagement. Our team needed to create a modern, professional design while ensuring seamless technical implementation and maintaining ease of content management for future updates.

Solution

We began by identifying and refining the website's navigational structure and site map to ensure users could easily find key information. After finalizing the site architecture, we collaboratively designed a modern, professional layout using Divi's flexible modules, focusing on improving user experience and enhancing product visibility. I contributed custom HTML/CSS to refine critical design elements and ensure visual consistency throughout the site.

Our team worked together to implement the designs and ensure full responsiveness across desktop, tablet, and mobile devices. This not only improved accessibility but also provided a seamless experience for users on any platform. The new website successfully showcased updated product information, improved content discoverability, and provided a scalable framework for future growth.

Following the redesign, the company experienced a noticeable increase in inquiries and job applications through the website, reflecting improved user engagement and trust.